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AP Re-tools Spanish-language Offering

Portada, Posted: Nov 25, 2008

NEW YORK -- Spanish-language content providers like AP and EFE are re-evaluating how best to service their audience in tough economic times. Last March, the Associated Press announced the consolidation of its Spanish-language resources with the creation of the World Spanish Desk which combined the existing Spanish Online Desk and the Print Translation Desk. Latin American Regional Director Ed McCullough will move to Miami to oversee Spanish-language operations.

The company is also looking at ways to leverage its content by adapting some of its English-language content for U.S. Spanish-language media outlets, doubling its Spanish-language video offering from five Spanish videos per day to ten within two years, and adding specifically Latin American news content. When money is tight, McCullough says, it could be more efficient for some publishers to purchase APs Spanish-language content than to keep extra reporters on staff.

Rafael Carranza, commercial director for EFE North America and the Caribbean, adds that Spanish-language media are now looking to get all of their needs fulfilled by one wire service. EFE is seeing more business from online media and greater demand for video content, he says. EFE is also getting more requests for more in-depth coverage and less requests for breaking news.




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