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Hispanic Magazines See Gains in Advertising

Posted: May 09, 2012


Hispanic magazines saw gains in 2011, despite a decline in ad revenue for English-language magazines. Ad pages in consumer magazines fell 3.1 percent overall last year. But the four major titles tracked by the Publishers Information Bureau saw ad pages jump 23.3 percent, and ad revenue was up across all Hispanic magazines by 18 percent, to $215.5 million, according to Hispanic magazine monitoring company Media Economics Group. That trend has continued into 2012, with first-quarter spending up by almost a third.

Much of the revenue has been generated by new advertisers, who accounted for 42 percent of all the money spent on ads in Hispanic titles last year. Big brands like Procter & Gamble and L'Oreal accounted for much of that spending, targeting women through titles like People en Espanol, Ser Padres and Siempre Mujer. 

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