- 2012elections - 9/11 Special Coverage - aca - africanamericanalzheimers - aids - Alabama News Network - american - Awards & Expo - bees - bilingual - border - californiaeducation - Caribbean - cir - citizenship - climatechange - collgeinmiami - community - democrats - ecotourism - Elders - Election 2012 - elections2012 - escuelas - Ethnic Media in the News - Ethnicities - Events - Eye on Egypt - Fellowships - food - Foreclosures - Growing Up Poor in the Bay Area - Health Care Reform - healthyhungerfreekids - howtodie - humiliating - immigrants - Inside the Shadow Economy - kimjongun - Latin America - Law & Justice - Living - Media - memphismediaroundtable - Multimedia - NAM en Espaol - Politics & Governance - Religion - Richmond Pulse - Science & Technology - Sports - The Movement to Expand Health Care Access - Video - Voter Suppression - War & Conflict - 攔截盤查政策 - Top Stories - Immigration - Health - Economy - Education - Environment - Ethnic Media Headlines - International Affairs - NAM en Español - Occupy Protests - Youth Culture - Collaborative Reporting

Latinos Offended By Spirit Airlines Campaign

El Diario La Prensa, Posted: Jun 02, 2009

NEW YORK -- Puerto Rican and various Hispanic groups are upset with the carrier, Spirit Airlines, for using a cartoon image of a dark skinned Latina judge "Justice Ochita Supreme, to promote their recent $8 ticket campaign, reports El Diario La Prensa. This was launched the day after President Obama named Sonia Sotomayor to the Supreme Court. Madelyn Lugo, chair of the National Puerto Rican Day Parade, who filed a complaint against the airline, said she understands that companies want to promote their product, but not at the expense of the Hispanic community."

Spirit Airlines spokeswoman Misty Pinson said: "The intention was not to be racist, and that past characters for promotions included a mobster with glasses named Primo and African American rapper named Five Cent." She said the current character had nothing to do with the fact that the judge (Sotomayor) is Hispanic. She said that effective immediately, Spirit Airlines will discontinue using the image.



Page 1 of 1

-->




Advertisement


ADVERTISEMENT


Just Posted

NAM Coverage

Civil Liberties

Why There Are Words

Aug 10, 2011