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Hollywood Eyes Eastern Markets

Little India, News report, Posted: Nov 30, 2008


Hollywood is expecting to invest more in the Indian market reports Little India magazine. Though the 2007 Sony release Saawariya did not do too well at the box office, other Hollywood studios are venturing into Indian markets. In September Warner Bros released Sass, Bahu aur Sensex targeting India's affluent urban class. In January Warner Bros will release Chandni Chowk to China, a $10 million martial arts comedy which is also the first Hindi film to be shot in China. Disney collaborated with Yash Raj films to produce India's first full length animated feature - Roadside Romeo - about dogs who break into song and dance. PricewaterhouseCoopers expects the Indian film industry to grow by 14% to $2.6 billion in 2008. But American film attendance will continue its four-year decline - already down 2% year to date - according to Exhibitor Relations.

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