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Is Spanish-Language Radio Immune from Economic Crisis?

Yakima Herald-Republic, Posted: Jan 08, 2009

YAKIMA, Wash. -- Some Spanish-language radio stations could be immune from the economic downturn that is affecting media across the nation, according to a Yakima Herald-Republic article in Hispanic Business. Station managers say this is because their audience tends to be sheltered from the national recession. About 70 percent of Prosser-based KMNA and KLES listeners work in agriculture -- a job sector that isn't hard hit in bad economic times, according to the stations' manager, Gonzalo Cortez.

Spanish-language stations play an important role in the lives of immigrants, especially those who don't read newspapers or use the Internet. Audiences don't have to be literate or own a computer and, unlike with television, radio listeners can be mobile, whether driving in a car or lisening at work.


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