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Quinceañera Economy Cools in Dallas

Al Día, Posted: Jan 18, 2009

DALLAS – The economic crisis has had a cooling effect on the quinceañera industry in Dallas, reports Al Día. Jefferson Avenue dress shops that cater to the parties for young women on their 15th birthday are reporting a sharp drop in sales. Event planners confirm that quinceañera parties are becoming less lavish. Mothers who want to celebrate their daughters’ coming of age are forced to make difficult decisions, such as opting not to have a party or asking members of their extended family to help par for it. Almost no one these days wants to buy the $1500 package that includes the dress, crown, bouquet, photo album, invitations and arrangements for the church and reception. According to Hearst Digital Media, which launched the Web site Miss Quince in 2007, about 400,000 young women each year celebrate their quinceañera. Their families spend an average of $5000 on the parties. Now, instead of renting a Hummer limo or hiring a band for the reception, many parents are opting to rent a traditional limo and hire a DJ. Young men, or “cadets,” who are hired out to dance at the parties are also noticing a drop in the number of invitations. The practice of hiring dancers, which has become popular in Dallas, is a luxury of $500 to $1000 that few can afford.



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