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Media Advisory: Loma Prieta Anniversary & ShakeOut Prep Rally (Oct 17th @ 11 AM)

Posted: Oct 04, 2012

NAM Media Advisory

NAM Media advisory


***MEDIA ADVISORY****

Loma Prieta Anniversary & ShakeOut Prep Rally
October 17, 2012



Event Location: Union Square, 333 Grant Ave., San Francisco, CA 94108

Event Times: 11:00 a.m.-12:00 p.m. Interviews with VIPs,Traveling Red Table photos and Drop,
Cover, and Hold On demos, and preparedness information sessions.
12:00 -12:30 p,m. Press conference
12:30-2:00 p.m. ShakeOut Flash Drill and registration, SF Heroes LIVE, and
preparedness information sessions

Purpose:
Promote preparedness through the commemoration of the 1989 Loma Prieta earthquake anniversary and invite people to register for the October 18th ShakeOut.
Focus media attention on the need for home, business, and commuter preparedness and highlight government and transit authorities commitment to commuter, home and business safety, and post-earthquake transit issues.
Visuals:
National and local leaders commemorate Loma Prieta and encourage ShakeOut drill participation.
Flash Drill in Union Square as American Red Cross volunteers demonstrate Drop, Cover, and Hold On.
Public invitation to register for ShakeOut on laptops and mobile devices, with partners in preparedness distributing educational material and demonstrating an earthquake simulator.

Press Conference Speakers:
Tom Brocher Director, Earthquake Science Center, USGS
Harold W. Brooks CEO, American Red Cross Bay Area
Rob Dudgeon Deputy Director, City and County of San Francisco Department of
Emergency Management
Mark Ghirlarducci Secretary, Cal EMA
John McPartland President, BART
Glenn Pomeroy CEO, California Earthquake Authority
Nancy Ward Administrator, FEMA Region IX

Bay Area Event Contacts:
Kristin Hogan, San Francisco Department of Emergency Management; (415) 487-5016
kristin.hogan@sfgov.org
Cynthia Shaw, American Red Cross Bay Area; (408) 666-6857 cynthia.shaw@redcross.org

Earthquake Country Alliance (ECA) Event Coordination Agencies: American Red Cross Bay Area, California Earthquake Authority, California Emergency Management Agency, City and County of San Francisco Department of Emergency Management, City of Hayward Fire Department, The Tech Museum, U.S. Geological Survey and New America Media.

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New America Media is a project of Pacific News Service.
New America Media | 275 9th Street, San Francisco, CA 94103 | Tel. 415-503-4170
Copyright 2011 Pacific News Service. All Rights Reserved.
www.newamericamedia.org


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