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Advertisers Ditching Black Media for Hispanic Outlets

Black Web 2.0, Posted: Aug 18, 2009

An Irish research firm has found something that multicultural advertising executives have known for some time: Advertisers are pulling money out of traditional and new black media and putting it into Hispanic ad campaigns, reports Black Web 2.0. The consequences could be disastrous for black media outlets that are already struggling with a shrinking ad base during the economic recession. Research and Markets, the Dublin-based firm, released a report on the decline in the so-called digital divide, noting that nearly half of African Americans use the Internet at least once a month. However, the report found that has not stopped advertisers from shifting their ad dollars to the faster growing Hispanic market.


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