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City Fails to Buy Ads in Ethnic Media

Sing Tao Daily, News Headline, Posted: Jun 12, 2009

SAN FRANCISCO Two Chinese-American Board of Supervisors called on the City of San Francisco to purchase advertising in the Chinese media, according to Sing Tao Daily. At a recent hearing, officials discussed the annual report of the purchasing departments paid advertisement list. San Francisco Supervisors David Chiu and Carmen Chu questioned why the city did not advertise in any of the citys Chinese-language newspapers. The supervisors asked that the city add the Sing Tao Daily, World Journal and China Press onto the paid advertisement list. An official from the purchasing department explained that the city had made attempts to call for advertising bids from those publications, but failed to receive a response, among other things. The supervisors said they were not satisfied with that answer, emphasizing that Chinese-language newspapers, as well as other ethnic media, are indispensable communication bridges between the city and its diverse communities.



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