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U.S. Latino Media Overwhelmingly Favor Obama

Latino Print Network, Posted: Oct 23, 2008

CARLSBAD, Calif. -- In another blow to the widely-held notion that Latinos are unwilling to vote for a black candidate, the country's Latino media have come out overwhelmingly in favor of Democrat Barack Obama. Research conducted by the Latino Print Network, a trade association of magazines and newspapers, found that "89 percent of the Hispanic publications that have announced who they will be supporting in the 2008 U.S. presidential election have come out for Obama. Sixty-eight of the publications surveyed have come out for Obama - and their combined circulation is 3.3 million." The LPN also signaled bad news for the McCain campaign, "Only eight Hispanic publications have announced for McCain, and their combined circulation is 95,854 - a mere 3 percent of the circulation of the publications endorsing Obama." Further dampening McCain and the GOP's Latino possibilities is the research about the readers of these Latino papers. According to the LPN report,"Preliminary results from the 2008 National Hispanic Readership Study have found that 57 percent of the readers of Hispanic newspapers who will be voting this November will be voting for Barack Obama, 7 percent for John McCain and 36 percent are still undecided or decline to state."



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