Ethnic Media Professional Development Seminar

Saturday, Sept 24, 2005
Kerckhoff and Moore Halls, UCLA Campus. Map and Directions
Organized by NCM, University of California Office of the President, UCLA, and NAHJ
Special Thanks to the James Irvine Foundation

8:00-8:45am   Welcome and Breakfast

8:00am   Coffee and pastries, Registration
8:30am   Welcome from Sandy Close- Executive Director of NCM,
Remarks from Franklin Gilliam- Associate Vice Chancellor

8:45-10:15am   Workshops - Session A

Broadcast Production Track

Shooting Award-winning Videos: An All Day Photographers Workshop
Speakers: Claudio Rocha- Director of Photography, Rick Trujillo- KNBC

Lighting, camera work, composition, audio

Editorial Track

Legal issues for Journalists 101: Investigative Reporting at the Community Level
Co-sponsored by UCLA Center for Communications and Community|
Speakers: George White- UCLA Center for Communications and Community, Frances Olsen- UCLA School of Law, Ethel Bennet- E.W.Bennet Law Office

What are your rights as a journalist? How do you deal with libel
Issues when doing investigative reporting at the community level

Cut the B.S.: Effective Interviews
Speakers: Beverly White- NBC 4, Eric Olander- KCSI

Tips on doing a more effective broadcast interview

Vamos al Grano "Entrevistas Efectivas" (En Espanol )
Speaker: Maria Garcia- Telemundo 52

Business Track

Creative Strategies for Marketing Your Media
Speakers: Sandy Close and Julian Do- New California Media

Creating a media kit, pitching advertisers (local, national, global)

10:30-12:00pm Workshops - Session B

Broadcast Production Track

Shooting Award-winning Videos: An All Day Photographers Workshop 
Speakers: Claudio Rocha - Director of Photography, Rick Trujillo- KNBC

Lighting, camera work, composition, audio

Editorial Track

How to Write a Sexy Story
Speaker: Susan Rasky- UC Berkeley

Guide to leads, quotes and unexpected resources

Print Cómo Escribir un Artículo Sexy ( En Espanol )
Speaker: Gabriel Lerner- La Opinion

Business Track

Getting a Facelift - Layout, Graphic Design
Speaker: Edgard Aguilar- CSU Longbeach

Improving on layout, graphic design

12:15-1:45pm   Buffet Lunch

Speakers:
Bruce Darling- Senior Vice-President, University Affairs for University of California
Angelica Salas- Executive Director, CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles)

2:00-3:30pm   Workshops - Session C   

Broadcast Production Track

Shooting Award-winning Videos: An All Day Photographers Workshop
Speakers: Claudio Rocha- Director of Photography, Rick Trujillo- KNBC

Editorial Track

Challenge of Covering Immigrant Rights and Homeland Security Abuses
Co-Sponsored by the Institute for Justice and Journalism
Speaker: Tram Nguyen- Colorlines Magazine

Improving how we report on tracking policy, border coverage, exposing homeland security abuses and racial profiling, cases of disappeared/ detentions/ profiling

Dicción, Vocalización, e Improvisación (en Espanol )|
Speaker: Gustavo Vargas - Voice of FOX

Improving your voice for broadcast radio and TV

Business Track

Generating Revenue: What are the Options?
Speakers: Laura Lentz- Latino Family Media , Julie Volkhoff- Telemundo

3:30-4:00pm   Closing

Closing remarks by Sandy Close, Executive Director, NCM;Ricardo Vazquez, Coordinator of Ethnic Media, University of California; Veronica Villafane, President NAHJ; and Jacqueline Llamas, Region 8 Director, NAHJ.





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