First National Professional Development Seminar for Ethnic Media

Ethnic Media Professional Development Seminar Lauded by Practitioners

New America Media held the First National Professional Development Seminar for ethnic media editors, reporters and marketing associates following the huge success of the First National Ethnic Media Awards Banquet on November 14, 2006.

workshopsAward winners, their guests and dozens of ethnic media people attended the various all day workshops the next day, where topics ranged from covering issues of the elderly to the future of the ethnic vote.

Workshop presenters included noted pollster Sergio Bendixen, Simon Rosenberg of New Democratic Network, and Gloria Tristani of Benton Foundation as well as representatives of NAM sponsors including AARP, Freddie Mac, Hewitt, The California Endowment, the National Academy of Social Insurance, WETA-FM and the American Association of Advertising Agencies.

Participants raved about sessions. "The marketing workshop was the best I've attended in 20 years," said Anh Do, English-language editor of the Vietnamese daily, Nguoi Viet.

Workshops Included:


Women in Ethnic Media
Opening remarks: Gloria Tristani, President, Benton Foundation
Marjorie R. Sims, Vice President of Programs and Operations, Washington Area Women’s Foundation
Lorena Hernandez, Director of Communications, San Francisco Bay Area, Comcast

Better Watchdog Workshop--Honing Your Investigative Reporting Skills
Investigative Reporters & Editors (IRE), based at the University of Missouri, is the nation's premiere training program for investigative and in-depth reporters.  IRE director Brant Houston will join Cheryl Thompson of the Washington Post to lead this workshop for ethnic media reporters. Participants will receive a one year free membership to IRE.
Speakers:
Brant Houston, Executive Director, Investigative Reporters and Editors
Cheryl W. Thompson, Staff Writer, Washington Post
Moderator: Margaret Engel, Managing Editor, The Newseum

Ethnic Media's Stake in Home Ownership--Closing the Asset Gap
What can you do as an ethnic media practitioner to help your community learn about the opportunities for buying a home-and why does minority home ownership matter for ethnic media?  
Speakers:
Christina Diaz-Malone, Director, National Initiatives, Freddie Mac
Julie Sun, Manager, Corporate Relations & Housing Outreach, Freddie Mac

Hands-on Radio Skills-Conducting Interviews, Producing Segments and Podcasts
WETA producer Julie Drizin and reporter Wilma Consul share their tips on the best radio techniques, and help participants learn how to pitch stories for public radio.  Malcolm Marshall, producer for Youth Outlook! Radio, talks about the latest trends in youth radio.
Speakers:
Julie Drizin,
Producer, WETA 90.9 FM's The Intersection
Wilma Consul, Reporter, WETA 90.9 FM's The Intersection
Malcolm Marshall, Producer, Youth Outlook! Radio

From the 2008 Election to Commercial Advertising --Getting the Gatekeepers to Open Up

Representatives of the American Association of Advertising Agencies and leading advertising and PR firms from Washington DC share their tips on how to improve your pitch for advertisers and ad agencies.
Speakers:
Simon Rosenberg, President and Founder, NDN
Len Fong, Principal, The Kobayashi Maru Group
Moderator: Adonis Hoffman, Senior Vice-President and Counsel, AAAA

Health Care in an Era of Pandemics--Covering Prevention, Disparities and Policy
Ethnic media are the leading source of information after health care providers for ethnic audiences, but they're often the last to learn vital news like the FDA ban on spinach. How can you expand and enrich your health care coverage without having a specialist on staff? What resources are out there to help you track the latest trends and decode data for your audiences?
Speakers:
Bob Rosenblatt, Senior Fellow and former reporter for the LA Times, National Academy of Social Insurance
Andres Tapia, Global Chief Diversity Officer, Hewitt Associates
Garth Graham, MD, Deputy Assistant Secretary for Minority Health, US Department of Health and Human Services
Moderator: Dennis Hunt, Vice President of Communications, The California Endowment

The Sexy Lead, The Political Edge--Writing a Seductive Story
How can you give your local story wider context? Veteran journalists share their tips for taking your story to the national edge.
Speakers:
Susan Rasky
, Senior Lecturer, UC Berkeley School of Journalism, former Congressional reporter for the New York Times

Lunch Event
The Future of the Ethnic Vote in American Politics
Speaker: Sergio Bendixen, President, Bendixen and Associates
Deepak Bhargava, Executive Director, Center for Community Change
John Halpin, Senior Fellow, Center for American Change
Karen DeWitt, Director of Communications, Leadership Conference on Civil Rights and Leadership Conference on Civil Rights Education Fund

Growing Old in an Alien Culture--Engaging Elders Through Ethnic Media
As more Americans grow older than ever before, many of them are immigrants with special needs and wants. What should ethnic media know to better inform and reflect the realities of this population.
Speaker:
Paul Kleyman
, Editor, Aging Today, newspaper of the American Society on Aging
Barbranda Lumpkins Walls, Consulting Editor, The Bulletin, AARP
Julia Bencomo Lobaco, Executive Editor, Segunda Juventud, AARP
Karyn Cole, MD, Medical Director, AETNA

The New Laws on Detention and Deportation
A panel of experts update ethnic media practitioners on how the debate over comprehensive immigration reform is whittling down the rights of detainees--not just overseas but in the U.S. and what they propose to do about it.
Speakers:
Andrea Black, Network Coordinator, Detention Watch Network
David Burnham, Co-director, TRAC (Transactional Records Access Clearinghouse)

Ethnic Media Online--Taking Your News to the Blogosphere
Top progressive bloggers in the nation demonstrate the “hows” and “whys” of taking your news online and if you haven't already done it, developing blogs for your top commentators.
Speakers:
Liza Sabater, Writer, Blogger, Netactivist, www.culturekitchen.com
Faiz Shakir, Deputy Research Director, www.thinkprogress.org and the Progress Report, Center for American Progress
Chris Rabb, founder and chief evangelist, Afro-Netizen
Moderator: Bill Densmore, Editor, Media Giraffe Project, UMASS-Amherst

When Do You Need the Freedom of Information Act and How Do You Use It?
Knowing the secret to unlocking public documents can strengthen any news story.  Get an overview of FOIA and as well as federal and state records laws.  Using a health care context, participants will look at accessing records of publicly owned hospitals, reports of disease and mortality rates, and malpractice.  
Speaker:
Joel Campbell, Chairman, Society of Professional Journalists, Freedom of Information Committee, and Assistant Professor Brigham Young University





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